Sources
The sources AI trusts when it answers about you.
AI answers are assembled from other people's pages — review sites, community threads and editorial, rarely your homepage. We show you exactly which domains get cited in your category, and which ones mention your rivals but never you.
ChatGPT
Perplexity
Gemini
Claude
AI OverviewsHow it works
Three steps to the real answer.
01
Citations captured per answer
Every answer we collect is parsed for the sources behind it, so citations are tied to specific questions and engines rather than pooled into an average.
02
Domains ranked by influence
Sources are ranked by how often they're cited and how widely they appear across your tracked questions — the ones actually shaping your category rise to the top.
03
Gaps become a hit-list
Domains that cite competitors but never you become a prioritised content and PR target list, ordered by how much influence each one carries.
What you get
Everything in Citation Analysis.
Ranked source domains
The domains cited most often when engines answer about your category, with citation counts and the share of questions each one influences.
Source types
Every domain is classified — UGC like Reddit, review sites, editorial, a competitor's own site, or your site — so you know what kind of presence you actually need to earn.
Your own share of citations
How often engines cite your site versus everyone else's. For most brands this is startlingly low, and it's the number that explains a weak score.
The competitor citation gap
Domains that cite a rival but never mention you — the single most actionable list in the report, because each row is a specific page to go and earn.
Per-engine citation split
Perplexity, ChatGPT Search and AI Overviews draw on different mixes of sources. The split tells you which publications matter for which engine.
Cited pages, not just domains
Drill from a domain into the specific URLs engines pulled from, so outreach targets an actual page rather than a homepage.
Why it matters
There is no page two in an AI answer.
Your site is rarely the source
Engines lean heavily on third-party pages they consider neutral. Publishing more on your own domain often moves the needle far less than earning a mention elsewhere.
Citations are the lever you control
You can't edit a model's weights, but you can influence which pages exist for it to read. Citations are the most direct path to changing an answer.
Community content punches above its weight
Forum threads and review pages surface constantly in citations for buying questions — a very different playbook from classic link building.
FAQ
Questions, answered.
Anything else? Write to us and a human replies.
What is citation analysis in AI search?
It's the practice of measuring which external sources an AI engine draws on when it answers questions about your category — and using that list to decide where to earn presence.
How is this different from backlink analysis?
Backlinks measure links pointing at your site. Citation analysis measures the pages an engine actually used to build an answer, whether or not they link to you at all.
Which sources do engines cite most?
It varies sharply by category and engine, which is exactly why we report yours rather than publishing a generic list. Review sites and community discussions are common for buying questions.
How do I get my site cited more often?
Start with the gap list — the domains citing your rivals but not you — and make sure you're present and accurate there. The report ranks those targets by influence.
Which engines do you audit?
ChatGPT, Perplexity, Google Gemini, Claude and Google AI Overviews. The engine list shown on the homepage comes from what the deployment actually queries, so we never claim an engine that isn't really running.
What does the free teardown include?
Your AI visibility score with its confidence band, the competitor taking your spot, one real answer as proof, how many buyer questions you lose, and the AI-crawler block check. Free with an account, no card — about sixty seconds.
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