Comparison
Profound alternatives, without the sales call.
Last updated August 5, 2026
The short answer
Profound is the best-funded name in AI visibility — an enterprise platform reportedly priced around $99/month (ChatGPT-only entry tier, billed yearly) to $399/month and up, with no public pricing page: as of 2026 the pricing page routes to a demo call. For large brands with procurement processes, that's normal. For everyone else, it's the main reason to shortlist an alternative.
The two most common: Peec AI ($95–$495/month, strong dashboards, three engines per plan with paid add-ons for more) for mid-market marketing teams — and Visitd, which shows you your problem for free first (score with confidence band, the competitor AI names instead of you, crawler check), charges $29 one-time for the complete report, covers all five major engines on every monitoring plan from $65/month, and offers a done-for-you service if you want the fixes executed for you.
What Profound does well
Profound earned its position: deep enterprise tooling, agent analytics, SOC2 and SSO on enterprise tiers, and Fortune-500 logos. The category essentially formed around it — it went from zero to unicorn valuation in under two years. If you're a large brand with a six-figure search budget and a procurement team, it belongs on your shortlist.
Why teams look elsewhere
Three reasons. Opacity: no public pricing, no self-serve, no public trial — you book a demo to learn what it costs. Entry scope: the reported entry tier covers ChatGPT only, with one seat and yearly billing. And overkill: most SMBs and agencies don't need SOC2 and SSO — they need to know which buyer questions they're losing and what to do about it, this quarter.
How Visitd is deliberately different
Visitd is built for the buyers Profound isn't chasing: you see your AI visibility problem for free in about sixty seconds, pay $29 once for the full audit if it's useful, and add monitoring from $65/month — all five engines, every plan, prices on the pricing page. Every score ships with a 90% confidence band because AI answers vary run to run, and anyone selling a single clean number is guessing. If you'd rather have the roadmap executed for you, the done-for-you service does the work and the same dashboard shows whether it moved the score.
The honest trade-off: if you need enterprise compliance scaffolding and dedicated support SLAs, Profound is the safer procurement answer. If you need measured answers and fixes without a sales cycle, that's the gap Visitd fills.
Side by side
| Visitd | Peec AI | Profound | |
|---|---|---|---|
| Entry price | Free teardown; $29 one-time report | $95/mo (Starter) | ~$99/mo reported (no public pricing; demo-gated) |
| Monitoring | from $65/mo | $95–$495/mo | ~$399/mo reported (Growth) |
| Engines covered | 5 on every plan (ChatGPT, Perplexity, Gemini, Claude, AI Overviews) | 3 per plan; extra engine is a paid add-on ($35–$165/mo) | Starter reportedly covers ChatGPT only; 3 engines on Growth |
| Free tier | Yes — free teardown, no card | 14-day trial | None public |
| One-time option | Yes — $29 full report, no subscription | No | No |
| Confidence bands | Yes — 90% CI on every score | Not advertised | Not advertised |
| Done-for-you service | Yes — team executes the fix roadmap | No (software only) | No (software only) |
| Agency white-label | Yes | Agency plans available | Enterprise |
| Best for | SMBs, founders, agencies; pay-as-you-need | Marketing teams wanting mature dashboards | Enterprise brands with procurement budgets |
Reported pricing and public plan details as of August 2026 — always verify current pricing on each vendor's site.
Questions, answered
How much does Profound cost?
Profound doesn't publish pricing. Public reporting in 2026 puts the entry tier around $99/month billed yearly (ChatGPT only, 50 prompts, one seat) and Growth around $399/month for three engines — enterprise is custom. Verify on a demo call; that opacity is itself the main complaint.
Is there a free alternative to Profound?
Visitd's teardown is free with no card: your AI visibility score with a confidence band, the competitor AI recommends instead of you, one verbatim proof answer, and an AI-crawler block check. The complete report is $29 one-time.
Which tool is best for agencies?
Visitd's Agency plan covers multiple client projects with white-label reports, shareable links and unlimited seats. Peec also sells agency plans. Profound's multi-company tracking sits in its custom-priced enterprise tier.
Do any of these actually fix the problem, or just measure it?
Peec and Profound are measurement software. Visitd measures the same way (free teardown, monitoring) and additionally offers a done-for-you service where its team executes the fix roadmap — with the score trend in the dashboard as the proof it worked.